Pocket Coffee Decaffeinato è Senza Glutine

Pocket Coffee is an icon of iconic chocolate produced by Ferrero since 1968. I travel a lot, it seems to me convenient to always have at least one package with me, to limit the maximum stops on the highway for coffee on long journeys.

When I discovered I was celiac, in 2011, it was one of the first products in which I was reassured by the absence of gluten. I did not have the word "gluten-free", prescribed by the rules, but it was known that people with celiac disease could eat it without problems. The presence of the product in the AIC Prontuario has reassured those who, like me, had problems with gluten intolerance.

I admit that this chocolate was one of those cases that most aroused my curiosity regarding the regulations on the labeling of gluten-free products and that stimulated me in the research conducted a few years ago, when I wrote an article on the subject found here

But let's go back to recent events, those that have had our beloved Pocket Coffee in the spotlight. For several months the Italian Celiac Association has modified the rules for the inclusion of the products in the Handbook, asking the producers to insert the word "gluten-free", without which it is not possible to be present in the book. Until a few months ago, this requirement was not essential for inclusion, to have different products that celiacs eat regularly without having the word "gluten-free", but simply because they are present in the Prontuario. Since this publication has no legal value to validate the consumption of gluten-free products, this position has always been ambiguous.

By modifying the internal rules, several products have emerged, including our Pocket Coffee. Being a chocolate candy, the exclusion of the Prontuario has immediately generated a terrible doubt among its celiac consumers: "but now we can eat?".

Read on the packaging of a gluten-free or lactose-free food product is an important pressure on Italians to put it in the shopping cart, as it represents an element of "certification" and safety made. This is what emerges from the analysis on labeling and the sale of about 36,000 food products from Osservatorio Immagino, the new approach to the study of consumption phenomena created by GS1 Italia and Nielsen.

The most dynamic part of global food intolerances is the "lactose" product, which in 2016 grew by 13.8% to 2.7% of the total value of the shares. The offer has grown but is still less extensive than "gluten-free" and one in three products is purchased for promotion.

Consumers more sensitive products "lactose" have an average income and belong to families who buy managers between 35 and 54 years.

The Italian pastry chef Ferrero has opened new roads with the opening of the first airport in the world. Ferrero Boutique in Rome Fiumicino. The unit opened its doors on December 15th. The most demanding route presents the famous range of Italian confectionery pralines.

Ferrero Rocher was presented, not only the first brand of the airport store, but also the first range of Ferrero chocolates, Rafael, Mon Cheri, Kuesschen, Ferrero Garden, Rond Noir and Pocket Coffee, as well as the Ferrero Rocher name. under a brand identity.

Topline's retail sales manager, Julio Brandi, said: "We have received many compliments, but in a few months we can tell you that Christmas is not the most active moment, but it's a good time to see the potential. encouraging states, I think it works like a concept, it's nice when the execution matches the idea. "

Even for the airport, the new concept seems to be a good idea. Rome's airports are following a strategy to bring passengers closer to their doors, as evidenced by the recent introduction of best-selling mobile units across the airport. Marco Treggiari, VP Sales of Aeroporti di Roma, paid tribute to the status of Ferrero's icon in Italy and his talent to adapt the concept to the airport market.